Applying the Influencer Strategy

It is relatively well known that people do not necessarily like change. Many of us are comfortable in our day to day lives, so when a change occurs we are often resistant to it for fear of losing our consistency. However, change is an important part of growing - as an individual, as a professional,…

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Influencer Strategy

Working in a high school, it is very obvious to me every day that peer influence is powerful. In many cases, peer influence is seen as a negative thing unfortunately. Often times bad behavior can be associated with peer influence. However, after watching the Washed Up video, it was evident that peer influence can be…